Kaitlin Zhu
I synthesize insights from user research, market analysis, and behavioral science to align user needs with business goals. Through data-driven storytelling, I ensure research outcomes resonate across teams, fostering alignment and informed decision-making.
My work drives efficiency and meaningful change by streamlining processes, reducing redundancies, and enabling teams to prioritize high-impact initiatives. By creating scalable frameworks, I enhance collaboration and ensure research translates into lasting business and user value.
Mapping of Selected Projects
Strategic Impact
Optimization
Curevo Vaccine:
Redesigning clinical trial strategy to save costs and align with regulatory requirements
ByteDance:
Leveraging user research and business analysis to gain leadership buy-in and reshape ByteDance’s educational platform strategy
Ping'an Insurance:
Enhancing communication, aligning team goals, and improving operational efficiency to drive better user experiences
Johns Hopkins University:
Using mixed-methods research to improve student orientation experience and foster collaboration across programs
Ping'an Insurance:
Applying behavioral science and user experience research to design and test effective strategies for improving clinical adherence
Innovation
Tactical Impact
Tactical Impact
Researched-backed Pilot Implementation - Ping'an Insurance
Driving Strategic Pivot at ByteDance - ByteDance
Optimizing Cross-Team Collaboration - Ping'an Insurance
Redesigning Clinical Trial Strategy - Curevo Vaccine
Improving Students' Orientation Experience - Johns Hopkins University